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MAVERICKMARKETING
Shopify Experts · South Africa

You Don't have an
‍e-commerce
Problem.

You have a system problem. Most established businesses have already invested in product, brand, and people – but their online channel is holding them back. We fix the foundation.
Work With Us
What We Do
4.9★
206 Reviews
2009
Shopify Expert Since
100+
Stores Built
✦
Certified Shopify Expert
From chaos to a system that performs.
We work with established businesses that are ready to invest in getting their e-commerce engine right — from concept through to implementation.
★★★★★
4.9 out of 206 verified reviews on Shopify
Trusted by South Africa's leading brands
Fashion World
Hinterland
Communica
iStore Africa
Kingsley Heath
TurfAg
Homecraft Spares
Joy Joy Sneakers
Positive Pants
Rush Resort
Swagg
SA Tactical
The Beauty Group
Howelling Toys
CUSTOM
Our Flagship Service

Custombuilds.

Not templates.

Most agencies give you a theme and call it custom. We don't. Every store we build is engineered from the ground up – designed around your operations, your data model, your customer journey, and your commercial goals.
If your business has complexity - multiple product types, wholesale and retail channels, custom logic, integrations, international markets - you need a build partner who understands what's underneath, not just what it looks like on screen.
01
Discovery & Architecture
We start by understanding your business before we write a line of code. Operations, logistics, inventory, data - all mapped before design begins.
02
UX & Conversion Design
Every screen is designed around how your customers actually buy - not how a theme developer assumed they would. Built to convert, not just impress.
03
Custom Development & Integrations
Shopify Liquid, custom apps, third-party integrations, courier systems, loyalty programmes, wholesale portals — built to spec, not bolted on.
04
Handover & Continuity
We don't disappear at launch. Training, documentation, and ongoing support ensure your team can operate what we've built - and that it keeps performing.
Discuss Your Build
See All Services
100+
Custom stores built across SA & internationally
Small Build Packages
Ready to launch.
No complexity required.
For businesses that need a professional Shopify store without the scope of a full custom build - delivered by certified experts.
Our Small Build packages are designed for businesses ready to launch on Shopify with a clean, functional, conversion-ready store. Every package is built by our certified Shopify Expert team - not outsourced, not templated, not rushed.
Entry
Entry
R30,000
excl. VAT
✓
Landing page
✓
Basic menu & navigation
✓
Payment gateway setup
✓
Store specifications & preferences
✓
1 × collection page template
✓
1 × product page template
✓
Up to 100 fully enriched products
✓
Product images uploaded
✓
All policies (provided by client)
✓
Social links (provided by client)
✓
Domain redirect
✓
Basic shipping rules
✓
Free Shopify theme
✓
1 home page banner
1 set of revisions
*CI must be provided by client
*All content must be supplied
Most Popular
Basic
R40,000
excl. VAT
✓
Everything in Entry, plus:
✓
2 additional website graphics
✓
Up to 500 fully enriched products
✓
Up to 10 categories/collections
✓
Navigation structure build
✓
Courier integration
✓
Paid Shopify theme
3 sets of revisions
Standard
Standard
R50,000
excl. VAT
✓
Everything in Basic, plus:
✓
2 additional website graphics
✓
Up to 1,000 fully enriched products
✓
Newsletter integration
✓
Additional pages (About, Contact, FAQs)
✓
Custom notifications
✓
Paid Shopify theme (premium)
3 sets of revisions
Theme cost: $240 charged to client's Shopify account *CI must be provided by client
*All content & copy must be supplied
·
All prices quoted in ZAR and exclude VAT.
·
50% deposit required to commence. Balance due on completion prior to handover.
·
Paid theme costs are in USD, charged directly to the client's Shopify account.
·
Estimated turnaround: 2-4 weeks from receipt of all content and deposit.
·
CI, all content, copy, product data, images, and policies must be provided by the client.
·
Custom development, third-party app subscriptions, and large-scale changes are excluded and quoted separately.
The Maverick Retainer Stack
Modular. Built for you.
Retainers are built by combining modules based on your goals and priorities. Most clients don't choose modules themselves — we recommend a stack based on what will have the greatest impact.
GD
Graphic Design
On-brand visual assets powering your marketing — social content, e- mailers, website graphics, and brand collateral.
WO
Website & CRO
Optimises your store to support active campaigns and improve conversion — landing pages, product flows, checkout, and CTAs.
EM
Email Marketing
Automated flows and campaigns that convert intent into revenue, recover abandoned sales, and build customer lifetime value.
DI
Data & Insights
A central dashboard that brings together revenue, traffic, conversion, and channel data for clear, reliable decision-making.
SAO
SEO & AI Optimisation
Optimises your store so search engines and AI platforms find, understand, and surface your brand. SAO2 is the recommended minimum.
SM
Social Marketing
Builds and manages your social channels as demand and discovery surfaces — visible, credible, and conversion-ready.
Foundation Module · ES
Expert Support
Our foundational service — maintaining your online store with consistent expert advice, Shopify updates, fixes, integrations, and troubleshooting. Every retainer is built on this.
Start the Conversation →
Each module addresses a specific part of your e-commerce engine. Modules are stacked to form an integrated retainer — always built around what will best support your growth.
How We Work
From first call to live store.
Every engagement follows the same disciplined process — no surprises, no shortcuts, no disappearing at launch.
01
Step One
Discovery
Before we quote, we listen. We need to understand your business – not just your website. What are you selling, how does your operation run, what's broken, and what does success actually look like?
→
Business & operations brief
→
Goals, constraints & budget
→
Current systems & integrations
→
Audience & customer journey
02
Step Two
Scoping
We translate everything we've learned into a detailed specification. Scope, timeline, deliverables, payment terms – all agreed in writing before a single pixel is designed or a line of code is written.
→
Project spec & deliverables
→
Tech stack & integrations map
→
Timeline & milestone plan
→
Signed agreement & deposit
03
Step Three
Build
This is where we do the work – design, development, integrations, and testing. You're kept in the loop throughout with structured feedback rounds, not endless revision cycles.
→
UX design & theme development
→
Custom logic & integrations
→
Product data & content setup
→
Structured feedback & revisions
04
Step Four
Launch & Support
We don't hand over the keys and walk away. Launch is a milestone, not an endpoint. Training, documentation, and an ongoing support structure ensure your team can run what we've built – and that it keeps performing.
→
Pre-launch QA & testing
→
Go-live & domain setup
→
Team training & handover docs
→
Ongoing retainer or support option
Ready to start a conversation? We'll come back to you within one business day.
Work With Us
Monthly Retainers
Built around
your stage.
Modular by design. Every retainer is assembled from specialist modules – stacked to match your goals, budget, and where your business is right now.
Foundation
Stability & Discoverability
R8,000
/ month · ±9 hours
→
Expert Support (ES1) – R3,000/month
→
SEO & AI Optimisation (SAO1) – R5,000/month
→
Get the fundamentals right before pushing for growth
→
Store health, structure and discoverability across search and AI platforms
Start the Conversation
Launch — Most Popular
Momentum & Learning
R21,000
/ month · ±21 hours + dashboard
→
Expert Support (ES1) – R3,000/month
→
Social Marketing with paid (SM2) – R10,000/month
→
Website Optimisation (WO1) – R5,000/month
→
Data & Insights dashboard (DI1) – R3,000/month
→
Test channels, improve conversion, build confidence in where to focus
Start the Conversation
Growth
Performance & Scale
R30,000
/ month · ±30 hours + dashboard
→
Social Marketing with paid (SM2) – R10,000/month
→
Website Optimisation (WO1) – R5,000/month
→
SEO & AI Optimisation (SAO1) – R5,000/month
→
Email Marketing (EM1) – R5,000/month
→
Data & Insights dashboard (DI2) – R5,000/month
Start the Conversation
All prices exclude VAT. Minimum 3-month commitment. Modules are mixed and matched — these stacks are starting points, not fixed packages.
Client Results
What our clients actually say.
★ 4.9 · 206 reviews on Shopify
★★★★★
Melissa and her team not only created a beautiful site but also guided us through all the business decisions and helped in setting up all the integrations required. I cannot imagine that we could have done it without them!
Willem Buys
TurfAg
★★★★★
They delivered our website rebuild on time and with exceptional attention to detail. No task was too small or too complex. They consistently went above and beyond to ensure we achieved the results we envisioned.
Vanessa Howell
Howelling Toys
★★★★★
After attempting to contact approximately 5 different service providers unsuccessfully, I finally got hold of Melissa. Usually I am the one following up on progress but this time I was kept in the loop constantly. Highly recommended. Melissa is a star.
Junaid desai
Wetton Hardware
★★★★★
Maverick Marketing & Web understood our requirements from the beginning, and designed and set up the website 100% to our satisfaction. Their ongoing assistance and support is excellent. I would highly recommend them.
Ziyaad shaboddin
Communica
★★★★★
Maverick Marketing & Web did an outstanding job building my new website. They captured my brand vision perfectly and seamlessly migrated my online store. The process was professional, stress-free, and efficient.
Sally winter
Rush Resort
★★★★★
We've been working with Melissa from Maverick Marketing for a couple of years now. What really stands out is the support — she is always there at the end of a call, quick to help, and nothing ever feels like too much trouble.
Raessa Moodley
Fashion World
TRIPLE ORANGE
BASIC SPEC BUILD
Hinterland
Full Custom Build
Kingsley Heath
STANDARD Spec Build
CPT Cash
STANDARD Spec Build
Who We Are
South Africa's first female Shopify Expert.
Maverick Marketing & Web is led by Melissa Rowlston – founder, managing director, and one of South Africa's most recognised e-commerce authorities. Certified as a Shopify Expert in 2015, Melissa has built and scaled online stores across fashion, homeware, hardware, beauty, automotive, sport, and more.
We work with owner-led businesses and leadership teams who want a professional partner, not a freelancer. We don't just execute – we guide. Every engagement starts with understanding your operations, your data model, and your commercial goals. Then we build accordingly.
Award-Winning Track Record
‍SA Top E-Commerce Entrepreneur 2018 · Shopify Expert since 2015 · SA first Female Shopify Expert recognition in 2018 · Bookmarks-nominated client projects
Deep Technical Expertise
Fluent in Shopify Liquid code, custom app development, and complex UX logic. We build what others can't.
We Work With the Right Clients
R1.5m+ turnover businesses. Owner or director-led. Budget for quality. Ready to commit.
✦
Shopify Expert
Melissa Rowlston
Founder & Managing Director
The Team
The people
behind the work.
Every project is delivered by specialists – not generalists, not juniors, not outsourced.
Head of Operations & eCommerce Engineering
Centeine Christison
Centeine brings over 10 years of experience across digital strategy, UX, and e-commerce implementation. She specialises in bridging creative and technical disciplines - from Shopify development and systems architecture to cross-functional operations - to deliver scalable digital solutions for brands.
Brand Marketing Manager
Daniella Levenberg
Dani thrives on turning ideas into high-performing campaigns. With experience across social media, paid advertising, and brand strategy, she combines creativity with data-driven insights to deliver meaningful results and elevate brand presence. Dani is a creative to the bone – constantly brimming with new ideas to speak to audiences from all industries.
E-Commerce Implementation Specialist
Zanele Mbhele
Zanele excels at transforming retail visions into high-performing storefronts. As an ecommerce implementation specialist, she combines technical precision with seamless user experiences – from building robust websites to integrating secure payment gateways and streamlined shipping logistics – Zanele delivers scalable results that convert.
We don't build websites.
We build systems that perform.
Uncompromising Standards
Everything leaving Maverick must carry our reputation for excellence. Full stop.
Partner, Not Vendor
We guide as much as we execute. Expertise without the agency nonsense.
Systems Thinking
We start with your operations, your data, your goals — then we build.
Always Evolving
We experiment, adapt, and build better than we did before. Every time.
Work With Us
Let's talk about your system.
We work with a select number of businesses at any given time. If you're an established business with a real e-commerce challenge and the budget to solve it properly – we'd like to hear from you.
📧
Email
maverick@maverickmarketing.co.za
📞
Phone
+27 68 398 7241
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